ProductNavi
ProductNavi is the most effective integrated print and online medium for reaching top decision-makers within Japanese industrial and engineering companies. Published in Tokyo, in Japanese, each issue is a leading source of new industrial and electronic products from Japan, the US, and other countries worldwide.
CIRCULATION: 50,971 Print + Digital
FOCUS BY INDUSTRY: 86.6% Manufacturing; 13.4% Other
LANGUAGE: Japanese
FREQUENCY: 12 times a year
WEBSITE: http://www.incom.co.jp
*Japan Audit Bureau of Circulations
- 80% of IEN Japan readers profess to reading the magazine cover-to-cover each month.
- 55% of IEN Japan readers say they read IEN to learn about new products.
- 96% of IEN Japan readers are purchasing decision-makers for their companies.
- 58% purchased a product as a result of seeing it in IEN Japan.
- Over half of IEN Japan readers share their copy of the magazine, making the pass-along readership 108,900.
* Source: INCOM Reader Survey 2009
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Petroleum & Mining | 55 |
0.2% |
| Construction | 540 |
1.6% |
| Foods | 344 |
1.0% |
| Chemical Products | 2,628 |
7.8% |
| Paper & Printings | 417 |
1.2% |
| Stone, Clay & Glass Products | 643 |
1.9% |
| Iron & Nonferrous | 2,140 |
6.4% |
| Machinery | 6,119 |
18.2% |
| Information, Communication & Electronic Equipment | 9,830 |
29.3% |
| Transporting & Material Handling Equipment | 1,919 |
5.7% |
| Precision Machinery | 3,189 |
9.5% |
| Miscellaneous Manufacturing | 551 |
1.6% |
| Transporter & Warehouse | 88 |
0.3% |
| Communication Services | 147 |
0.4% |
| Utilities (Gas, Electric & Nuclear Power) | 83 |
0.2% |
| Government & Municipal Offices/Educational Facilities & Laboratories | 1,345 |
4.0% |
| Trading Companies & Representative | 1,630 |
4.9% |
| Consultants/Design Services | 1,634 |
4.9% |
| Others | 240 |
0.7% |
| TOTAL | 33,542 |
100% |
CIRCULATION BY FUNCTION - 33,542 QUALIFIED READERS
