ProductNavi
ProductNavi is the most effective integrated print and online medium for reaching top decision-makers within Japanese industrial and engineering companies. Published in Tokyo, in Japanese, each issue is a leading source of new industrial and electronic products from Japan, the US, and other countries worldwide.
CIRCULATION: 50,081 Print + Digital
FOCUS BY INDUSTRY: 86.6% Manufacturing; 13.4% Other
LANGUAGE: Japanese
FREQUENCY: 12 times a year
WEBSITE: http://www.incom.co.jp
*Japan Audit Bureau of Circulations
- 80% of IEN Japan readers profess to reading the magazine cover-to-cover each month.
- 55% of IEN Japan readers say they read IEN to learn about new products.
- 96% of IEN Japan readers are purchasing decision-makers for their companies.
- 58% purchased a product as a result of seeing it in IEN Japan.
- Over half of IEN Japan readers share their copy of the magazine, making the pass-along readership 108,900.
* Source: INCOM Reader Survey 2010
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Mining | 77 |
0.15% |
| Construction | 699 |
1.4% |
| Foods | 335 |
0.67% |
| Chemical Products | 3,004 |
6.0% |
| Paper & Printings | 546 |
1.09% |
| Stone, Clay & Glass Products | 548 |
1.09% |
| Iron & Nonferrous | 2,185 |
4.36% |
| Machinery | 7,359 |
14.69% |
| Information, Communication & Electronic Equipment | 13,327 |
26.61% |
| Electrical | 1,070 |
2.14% |
| Electronic | 3,943 |
7.87% |
| Automobile | 2,256 |
4.5% |
| Aerospace / Ocenography | 157 |
0.31% |
| Precision Machinery | 5,039 |
10.06% |
| Other Manufacturing | 691 |
1.38% |
| Communication Services | 1,031 |
2.06% |
| Logistics | 195 |
0.39% |
| Government | 355 |
0.71% |
| Education/Research | 1,522 |
3.04% |
| Trading Company | 3,128 |
6.25% |
| Services | 1,714 |
3.42% |
| Other | 900 |
1.80% |
| TOTAL | 50,081 |
100% |
CIRCULATION BY FUNCTION - 50,081 QUALIFIED READERS
