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INDUSTRIAL EQUIPMENT NEWS - JAPAN

imageReach the most influential design and engineering professionals in the world’s second largest industrial economy with IEN - Japan’s unmatched level of response and quality of readership. IEN - Japan is proud to be the only Japanese industrial tabloid with an independent, objective editorial staff providing news on the latest product developments and services.

CIRCULATION: 33,542 active decision-makers
FOCUS BY INDUSTRY: 85.8% Manufacturing; 14.2% Other
FOCUS BY FUNCTION: 40.4% Engineering; 26.0% Research & Development
LANGUAGE: Japanese
FREQUENCY: 12 times a year
WEBSITE: http://www.incom.co.jp
*Japan Audit Bureau of Circulations

 
  • 80% of IEN Japan readers profess to reading the magazine cover-to-cover each month.
  • 55% of IEN Japan readers say they read IEN to learn about new products.
  • 96% of IEN Japan readers are purchasing decision-makers for their companies.
  • 58% purchased a product as a result of seeing it in IEN Japan.
  • Over half of IEN Japan readers share their copy of the magazine, making the pass-along readership 108,900.

* Source: INCOM Reader Survey 2008

CIRCULATION BY INDUSTRY


QUALIFIED READERS
PERCENT
Petroleum & Mining
55
0.2%
Construction
540
1.6%
Foods
344
1.0%
Chemical Products
2,628
7.8%
Paper & Printings
417
1.2%
Stone, Clay & Glass Products
643
1.9%
Iron & Nonferrous
2,140
6.4%
Machinery
6,119
18.2%
Information, Communication & Electronic Equipment
9,830
29.3%
Transporting & Material Handling Equipment
1,919
5.7%
Precision Machinery
3,189
9.5%
Miscellaneous Manufacturing
551
1.6%
Transporter & Warehouse
88
0.3%
Communication Services
147
0.4%
Utilities (Gas, Electric & Nuclear Power)
83
0.2%
Government & Municipal Offices/Educational Facilities & Laboratories
1,345
4.0%
Trading Companies & Representative
1,630
4.9%
Consultants/Design Services
1,634
4.9%
Others
240
0.7%
TOTAL
33,542
100%

CIRCULATION BY FUNCTION - 33,542 QUALIFIED READERS



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