NEP - JAPAN
Impact sales with the leading electronics product tabloid in Japan. NEP delivers leading edge technology news to the most influential management and decision-makers in the Japanese electronic and information sectors. Like IEN - Japan, the entire editorial and advertising content of NEP is also offered online for added value, including virtual response cards.
CIRCULATION: 27,421 active decision-makers
FOCUS BY INDUSTRY: 26.8% Electronic Components/Industrial Electronics; 13.2% Machinery
FOCUS BY FUNCTION: 61.4% Design Engineering/ Engineering Services; 7.5% Research & Development
LANGUAGE: Japanese
FREQUENCY: 12 times a year
WEBSITE: http://www.incom.co.jp
*Japan Audit Bureau of Circulations
- 80% of NEP readers say they read NEP to get the latest product information.
- 96% of NEP readers are introduced to new products by reading about them in NEP.
- 93% of NEP readers are decision-makers for their companies.
- Almost 60% of our readers made a purchase based on the information they found in NEP.
- 78% of our readers read the entire issue each month.
* Source: INCOM Reader Survey 2008
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Computer | 647 |
2.4% |
| Computer Peripherals | 825 |
3.0% |
| Software | 1,161 |
4.2% |
| Communication Equipment | 1,453 |
5.3% |
| Consumer Electronics | 1,761 |
6.4% |
| Industrial Electronics | 3,699 |
13.5% |
| Electronics Components | 3,920 |
14.3% |
| Test & Measurement Equipment | 2,385 |
8.7% |
| Automobiles | 983 |
3.6% |
| Aerospace & Oceanographics | 214 |
0.8% |
| Medical Electronics | 640 |
2.3% |
| Industrial Control Systems | 1,174 |
4.3% |
| Industrial Machinery | 3,655 |
13.3% |
| Information, Communication & Other Engineering Service | 968 |
3.5% |
| Independent Research /Test Laboratories | 376 |
1.4% |
| Educational Facilities | 504 |
1.8% |
| Government & Municipal Offices | 424 |
1.5% |
| Trading Companies & Distributors | 1,336 |
4.9% |
| Others | 1,296 |
4.7% |
| TOTAL | 27,421 |
100% |
CIRCULATION BY FUNCTION - 27,421 QUALIFIED READERS
