PRODUITS EQUIPEMENTS INDUSTRIELS - FRANCE
Delivers exclusive readership in the multi-tiered French industrial sectors of middle to high technologies. PEI targets key design and engineering management within local and French subsidiary companies as the most responsive industrial publication serving the country.
CIRCULATION: 42,750 active decision-makers
FOCUS BY INDUSTRY: 33.9% Manufacturing; 14.9% Processing
FOCUS BY FUNCTION: 60% Technical Management: Production/Design/Engineering/QC
LANGUAGE: French
FREQUENCY: 10 times a year
WEBSITE: http://www.pei-france.com
- 52% of PEI subscribers look at their copy of PEI more than once, and 64% save it for future reference.
- 97% of PEI subscribers pay attention to the advertisements when reading PEI
- Almost 72% of readers contact suppliers for more information
- With pass-along readership, PEI reaches an audience of 101,050 readers.
Source: TIM Research 2007
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Materials, Minerals, Glass | 645 | 1.5% |
| Power Production & Distribution | 1,148 | 2.7% |
| Metallurgy, Primary Fabricated Metal Products | 3,267 | 7.6% |
| Mechanical Assemblies | 6,215 | 14.5% |
| Electrical Assemblies | 4,079 | 9.5% |
| Electronic Industry | 5,363 | 12.5% |
| Precision, Measuring & Control Instruments | 2,034 | 4.7% |
| Automotive Industry | 2,277 | 5.3% |
| Chemicals, Parachemicals, Pharmaceuticals, Health & Safety Services | 1,455 | 3.4% |
| Plastics, Rubber | 1,786 | 4.2% |
| Agri-food industry, Drinks | 901 | 2.2% |
| Construction, Public Works | 925 | 2.2% |
| Textile, Clothing, Leather, Shoes | 601 | 1.4% |
| Lumber, Wood, Furniture Products | 519 | 1.2% |
| Paper, Cardboard, Printing & Publishing Services | 920 | 2.1% |
| Public Service, Defense | 2,308 | 5.4% |
| Other industries, Sub-contracting | 2,482 | 5.8% |
| Transportation | 920 | 2.2% |
| Inter-industrial Trade | 2,100 | 4.9% |
| Engineering Services, Consultancy | 2,212 | 5.3% |
| Technical Education | 593 | 1.4% |
| TOTAL | 42,750 | 100% |
CIRCULATION BY JOB FUNCTION
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| General Management | 13,120 | 30.7% |
| Maintenance, Project Management, Engineer | 18,660 | 17.9% |
| Technician, Technical Agent | 6,953 | 9.7% |
| Purchasing | 3,001 | 9.8% |
| Others | 986 | 28.2% |
| TOTAL | 42,750 | 100% |