TECHNISCHE REVUE - GERMANY
Impact sales with the only industrial tabloid in Europe’s largest economy. For more than two decades, Technische Revue has provided a stable, dependable and highly trusted media platform reaching the most influential designers and manufacturing executives in Germany.
CIRCULATION: 39,218* active decision-makers
GEOGRAPHICAL FOCUS: 80.6% Germany; 8.5% Switzerland/Austria; 7.6% Eastern Europe;
FOCUS BY INDUSTRY: 27.8% Mechanical Engineering; 29.4% Electrontechnics/Electronics
FOCUS BY FUNCTION: 70.3% Design, Development, Research, Project and Company/Technical Management
LANGUAGE: German
FREQUENCY: 10 times a year
WEBSITE: http://www.technische-revue.eu
* Audited by IVW-EDA
- 74% pass it on to a colleague after having read TR
- 99% agree that TR covers products that are really new and in the news
- 93% say TR helps them find equipment that relate to their business
- 98% say TR provides an easy and fast way to contact suppliers
Source: TIM Research 2009
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Mechanical & Plant Engineering | 10,846 |
27.7% |
| Automotive Industry / Vehicle Construction | 2,225 |
5.7% |
| Metal Industry | 1,746 |
4.5% |
| Precision Mechanics / Optics | 1,507 |
3.8% |
| Electrotechnics / Electronics | 11,371 |
29.0% |
| Communication Equipment / IT | 1,070 |
2.7% |
| Chemistry / Plastics / Rubber | 2,022 |
5.2% |
| Cellulose / Paper / Cardboard / Printing | 515 |
1.3% |
| Wood/ Glass/ Ceramics / Mining / Quarrying | 635 |
1.6% |
| Energy / Water Treatment | 317 |
0.8% |
| Engineering Firms / System Houses | 675 |
1.7% |
| Ingenieurbüros / Systemhäuser | 1,872 |
4.8% |
| Technical Institutes / Universities | 1,308 |
3.3% |
| Other Industries | 1,826 |
4.7% |
| Extra distribution (shows etc.)** | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
CIRCULATION BY JOB FUNCTION
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Design Management / Design | 9,327 |
23.8% |
| Development Management / Development | 8,451 |
21.5% |
| Research Management / Research | 2,111 |
5.4% |
| Project Management | 2,454 |
6.3% |
| Technical Purchasing / Purchasing | 1,976 |
5.0% |
| Manufacturing Mgt / Manufacturing | 2,561 |
6.5% |
| Planning / Rationalisation | 913 |
2.3% |
| Quality Control | 1,649 |
4.2% |
| Maintenance | 1,248 |
3.2% |
| Company Mgt / Technical Mgt | 5,608 |
14.3% |
| Other Functions | 1,637 |
4.2% |
| Extra distribution (shows etc.)** | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
CIRCULATION BY COUNTRY - 39,218 QUALIFIED READERS
COUNTRY |
QUALIFIED READERS |
PERCENT |
|---|---|---|
| Germany | 31,600 |
80.6% |
| Austria | 1,546 |
3.9% |
| Switzerland | 1,794 |
4.6% |
| Poland | 847 |
2.2% |
| Hungary | 717 |
1.8% |
| Czech Republic | 560 |
1.4% |
| Slovakia | 349 |
0.9% |
| Slovenia | 415 |
1.1% |
| Baltic States | 107 |
0.3% |
| Extra distribution (shows etc) | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
**Extra copies: Show, promo, etc.