TECHNISCHE REVUE - GERMANY
Impact sales in Europe’s largest economy. For nearly three decades, Technische Revue has been the reliable media source of industrial decision makers when searching for new products and solutions. Technische Revue reaches the most influential design engineers and manufacturing executives across Germany.
CIRCULATION: 40,836 active decision-makers
GEOGRAPHICAL FOCUS: 801.2% Germany; 9% Switzerland/Austria; 7.1% Central/Eastern Europe;
FOCUS BY INDUSTRY: 26.5% Mechanical Engineering; 28.3% Electrontechnics/Electronics
FOCUS BY FUNCTION: 63.4% Design, Development, Research, Project and Company/Technical Management
LANGUAGE: German
FREQUENCY: 7 Print and Digital Monthly Issues
3 Digital only months
WEBSITE: http://www.technische-revue.eu
- 74% pass it on to a colleague after having read TR
- 99% agree that TR covers products that are really new and in the news
- 93% say TR helps them find equipment that relate to their business
- 98% say TR provides an easy and fast way to contact suppliers
Source: TIM Research 2010
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Mechanical & Plant Engineering | 10,823 |
26.5% |
| Automotive Industry / Vehicle Construction | 2,225 |
5.7% |
| Metal Industry | 1,746 |
4.5% |
| Precision Mechanics / Optics | 1,507 |
3.8% |
| Electrotechnics / Electronics | 11,371 |
29.0% |
| Communication Equipment / IT | 1,070 |
2.7% |
| Chemistry / Plastics / Rubber | 2,022 |
5.2% |
| Cellulose / Paper / Cardboard / Printing | 515 |
1.3% |
| Wood/ Glass/ Ceramics / Mining / Quarrying | 635 |
1.6% |
| Energy / Water Treatment | 317 |
0.8% |
| Engineering Firms / System Houses | 675 |
1.7% |
| Ingenieurbüros / Systemhäuser | 1,872 |
4.8% |
| Technical Institutes / Universities | 1,308 |
3.3% |
| Other Industries | 1,826 |
4.7% |
| Extra distribution (shows etc.)** | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
CIRCULATION BY JOB FUNCTION
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Design Management / Design | 9,327 |
23.8% |
| Development Management / Development | 8,451 |
21.5% |
| Research Management / Research | 2,111 |
5.4% |
| Project Management | 2,454 |
6.3% |
| Technical Purchasing / Purchasing | 1,976 |
5.0% |
| Manufacturing Mgt / Manufacturing | 2,561 |
6.5% |
| Planning / Rationalisation | 913 |
2.3% |
| Quality Control | 1,649 |
4.2% |
| Maintenance | 1,248 |
3.2% |
| Company Mgt / Technical Mgt | 5,608 |
14.3% |
| Other Functions | 1,637 |
4.2% |
| Extra distribution (shows etc.)** | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
CIRCULATION BY COUNTRY - 39,218 QUALIFIED READERS
COUNTRY |
QUALIFIED READERS |
PERCENT |
|---|---|---|
| Germany | 31,600 |
80.6% |
| Austria | 1,546 |
3.9% |
| Switzerland | 1,794 |
4.6% |
| Poland | 847 |
2.2% |
| Hungary | 717 |
1.8% |
| Czech Republic | 560 |
1.4% |
| Slovakia | 349 |
0.9% |
| Slovenia | 415 |
1.1% |
| Baltic States | 107 |
0.3% |
| Extra distribution (shows etc) | 1,283 |
3.3% |
| TOTAL | 39,218 |
100% |
**Extra copies: Show, promo, etc.