TECHNISCHE REVUE - GERMANY
Impact sales with the only industrial tabloid in Europe’s largest economy. For more than two decades, Technische Revue has provided a stable, dependable and highly trusted media platform reaching the most influential designers and manufacturing executives in Germany.
CIRCULATION: 39,218* active decision-makers
GEOGRAPHICAL FOCUS: 80.6% Germany; 8.5% Switzerland/Austria; 7.6% Eastern Europe;
FOCUS BY INDUSTRY: 27.8% Mechanical Engineering; 29.4% Electrontechnics/Electronics
FOCUS BY FUNCTION: 70.3% Design, Development, Research, Project and Company/Technical Management
LANGUAGE: German
FREQUENCY: 10 times a year
WEBSITE: http://www.technische-revue.eu
* Audited by IVW-EDA
- 74% pass it on to a colleague after having read TR
- 99% agree that TR covers products that are really new and in the news
- 93% say TR helps them find equipment that relate to their business
- 98% say TR provides an easy and fast way to contact suppliers
Source: TIM Research 2009
CIRCULATION BY INDUSTRY
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Mechanical & Plant Engineering | 10,403 |
27.8% |
| Automotive Industry / Vehicle Construction | 2,218 |
5.9% |
| Metal Industry | 1,584 |
4.2% |
| Precision Mechanics / Optics | 1,409 |
3.8% |
| Electrotechnics / Electronics | 10,980 |
29.4% |
| Communication Equipment / IT | 1,061 |
2.8% |
| Chemistry / Plastics / Rubber | 1,715 |
4.6% |
| Cellulose / Paper / Cardboard / Printing | 451 |
1.2% |
| Wood/ Glass/ Ceramics / Mining / Quarrying | 434 |
1.2% |
| Energy / Water Treatment | 230 |
0.6% |
| Engineering Firms / System Houses | 515 |
1.4% |
| Ingenieurbüros / Systemhäuser | 1,868 |
5.0% |
| Technical Institutes / Universities | 1,237 |
3.3% |
| Other Industries | 1,495 |
4.0% |
| Extra distribution (shows etc.)** | 1,806 |
4.8% |
| TOTAL | 37,406 |
100% |
CIRCULATION BY JOB FUNCTION
QUALIFIED READERS |
PERCENT |
|
|---|---|---|
| Design Management / Design | 8,690 |
23.2% |
| Development Management / Development | 7,934 |
21.2% |
| Research Management / Research | 2,062 |
5.5% |
| Project Management | 2,215 |
5.9% |
| Technical Purchasing / Purchasing | 1,865 |
5.0% |
| Manufacturing Mgt / Manufacturing | 2,424 |
6.5% |
| Planning / Rationalisation | 875 |
2.3% |
| Quality Control | 1,598 |
4.3% |
| Maintenance | 1,142 |
3.1% |
| Company Mgt / Technical Mgt | 5,431 |
14.5% |
| Other Functions | 1,364 |
3.6% |
| Extra distribution (shows etc.)** | 1,806 |
4.8% |
| TOTAL | 37,406 |
100% |
CIRCULATION BY COUNTRY - 37,406 QUALIFIED READERS
COUNTRY |
QUALIFIED READERS |
PERCENT |
|---|---|---|
| Germany | 31,131 |
83.2% |
| Austria | 1,297 |
3.5% |
| Switzerland | 1,568 |
4.2% |
| Poland | 458 |
1.2% |
| Hungary | 387 |
1.0% |
| Czech Republic | 295 |
0.8% |
| Slovakia | 184 |
0.5% |
| Slovenia | 217 |
0.6% |
| Baltic States | 63 |
0.2% |
| Extra distribution (shows etc) | 1,806 |
4.8% |
| TOTAL | 37,406 |
100% |
**Extra copies: Show, promo, etc.